Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform will be able to use Google Ad Manager to place their video […]
‘A Minecraft Movie’ is on-track for a $135M opening weekend
The big screen adaptation of video game mega-franchise Minecraft brought in $58 million on Friday, putting it on-track for a $135 million opening weekend domestically — or potentially even more.…